Google Analytics

First of all, go to the “Integrations” and click on “Google Analytics” and then click “Enable Google Analytics”:

Same for the "Lucky Lottery":

If Google Analytics or Google Tag Manager is connected with the site, we automatically send the appropriate events to further customize the conversion. Let's get started. First, go to “Conversions” → “Overview” and click on the “Set up goals” button:

Then click on the “New goal” button:

In the next step, choose a “Goal set-up type” - “Custom”:

Name the goal and select type - “Event”

In the end, fill out the “Category” and “Action” fields and click Save.

List of “Сategories” and “Actions” target settings:

Category:
hoversignal
hoverlottery - for the "Lucky Lottery"

Action for the HoverSignal:
signal_submit - popup contact form is full and sent
signal_click - the user clicked on the signal

Action for the Lucky Lottery:
lottery_submit - popup contact form is full and sent
lottery_click - the user clicked on the lottery